How to Use Captions and Transcripts to Improve SEO and Grow Your Audience
We all know that using the right keywords in our descriptions and titles for our videos and podcasts helps people find them. Adding captions to videos and transcriptions for podcasts is an even bigger boost. Using our free transcription software can help you gain an SEO advantage over your competition that thinks captions and transcriptions aren't worth the time.
There is also a market of deaf or hard of hearing that need your content. Without your video having captions, or your podcasts having a transcript, none of these people can access your content. And we aren't talking a handful of people. 466 million people worldwide according to the World Health Organization. Open your audience by providing an accessible experience to the deaf or hard of hearing.
There are also a lot of non-native speakers of your language. If people have an understanding of the language, having captions on videos enables them to follow along better. Sometimes if a speaker has an accent, or speaks too fast, it can be difficult to follow along. Captions and transcripts help them with that. Now you are opening up to a global market.
If you add subtitles to videos (translated into another language) you are now looking at another whole new market.
What Google and Other Search Engines Like
Google and other search engines scan websites in order to figure out what the website is about. Its algorithm will start to piece together the essence of your content by what your keywords are. If you have a podcast or video on your site, then how does Google know what those keywords are? In short: Google likes text not audio.
Transcribing your videos and podcasts will help Google and other search engines know what your content is all about, and they can then give you relevant traffic. Now imagine the power of adding those keywords into your dialog in videos and on podcasts.
YouTube SEO Benefits
YouTube, a Google product, is similar. But all it has to work with are the words you give it. That's why we all spend time making sure our descriptions, titles and tags are full of the perfect keywords.
Why not add keywords to the script of the video? When you add captions to your YouTube videos now it can essentially read it like a blog. Now YouTube/Google can understand what your video is about and will be better able to put it in front of the right audience.
One study showed that 92% of people view videos with the sound off, and another study showed that 63.5% of people surveyed said it improved their focus and 62.9% said it helped them retain information. People remember information better when they read it and hear it which in-turn helps reinforces your message and brand.
Crowdscriber can be linked directly to YouTube so adding captions to YouTube videos is even easier.
Start gaining the benefits of captions and transcripts
It's free to use. No catch. No fine print.
Use Your Audience to Grow Your Audience
It sounds strange doesn't it. How can you grow your audience with your audience? This is what makes Crowdscriber stand out from other transcription services. You can engage with your fans or subscribers to help with your transcriptions.
Use transcription to provide special incentives like sneak peaks or off-channel content to those who help you transcribe. Fan stands for fanatic. Some of your fans would love to be part of what you do. Now you have a way to engage with them, recognize them, and reward them.
Let's look at how it works.
Power of the People
What makes Crowdscriber rise above the rest is its ability to break your transcription work into chunks. When you choose a video or piece of audio to transcribe, it breaks into 2 minute manageable chunks.
How it Works in 3 Easy Steps
1. Choose Content
Select the content you want transcribed. You can link your YouTube account, or upload or provide a link to your own video or audio file.
2. Share Your Link
Leverage your subscribers and followers to help with your transcriptions.
3. Approve Subtitles
Approve and publish completed subtitles. Upload subtitles directly to YouTube or download them for use with other platforms.
Crowdscriber generates a link for you that you can distribute to anyone you like. Send it through an email list, post it in your YouTube description, however you want. Now each person that clicks on the link can transcribe a 2 minute chunk for you.
Once they complete that 2 minute chunk and submit it, they can grab another one. And so it goes for everyone working on that video until all the chunks are done. Transcriptions get done much faster when you use the power of the people.
Same length video getting transcribed two different ways
The Crowdscriber way of chunk distribution
Other Transcription Software
Get started today growing your audience with transcripts and captions!
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Solopreneur - Starting Out
What about the Solopreneur? You know who you are. You are the video creators, the podcasters, the true DIYers. The DIYers that do everything from recording, editing, SEO, graphics, lighting, audio mixing, web design, social media marketing, the list goes on.
When you are starting out, you may not have the fan base yet to utilize them to help you transcribe. You still can transcribe it yourself using our great transcription software.
One of the benefits is, if you link your account to YouTube and if auto-captions are enabled, Crowdscriber can pull auto-captions in from YouTube to give you a head start. Now it's just about editing the auto-captions, and adjusting the timeline.
Podcasts are the same. Start from scratch or import auto-captions to get a head start.
Hybrid Transcription Strategy
Your time is valuable. If you have the time to transcribe, then great, use our free option. If you don't, give our affordable pro option a try. The great thing is you only pay for what you need done.
This gives you time to focus on what you do best, making content. Transcribe when you can, have Crowdscriber do the transcriptions when you don't have the time. Until you build that audience to leverage, you can use the hybrid transcription strategy.
It really comes down to the numbers. What's your time worth? Spend it on what will be most effective for your business.
With no monthly fees, you can easily manage your budget with this strategy and allocate your resources and time to what's most important.
Click below to get a quote for one of your videos or mp3s.
You'll be surprised how affordable it is.
Who Can Benefit from Transcribing?