Great videos and podcasts need to get found. The SEO game is getting tougher and content competition is increasing. You need to find an advantage to get your awesome content in front of more people.
Google and other search engines can't "read" audio.
This means they don't know what your content is about.
You spend a lot of time focusing on SEO for everything you write on your content. Especially the descriptions and headlines of your videos and podcasts. That's because that's what search engines can read.
There is also an untapped market of deaf or hard of hearing people that would benefit from your content if it was accessible to them. So how do you get your amazing content in front of them?
How people consume content is also changing. People are so busy, that they consume content in small snippets throughout their day. Think of all the micro break moments in everyone's day and that's when people are viewing your content.
Waiting in line, at their desk at work, even in the washroom (admit it, we've all done it).
What's the one common thing with these times? They watch videos with the sound off. 92% of mobile users watched videos with the sound off. You need captions or subtitles or they are watching someone else's video.
In such a competitive market, you know you should have captions or subtitles. But you have more important things to focus on, so it often gets prioritized last. You'd do it if there was a fast, efficient way.
You already know that podcasts can really benefit from the SEO boost that transcribing can give. Podcasts are generally much longer in length than videos. People listen to them while working, driving, or cooking dinner. More audio, means more transcribing.
Podcasting takes enough of your time. There is coming up with great keywords for your title and description, writing scripts, recording the podcast, then the editing it all together. And that's just the beginning.
Then you have to market it, pushing it on social media, and now you have to find time to transcribe audio to text???
If you have ever tried audio transcription on your own, then you don't need me to tell you it's tedious. And you don't just have one podcast episode.....so yeah, there's that too. There has to be a better way, right?
“There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers. The first thing is to add subtitles or closed captions.”
Sam Oh @ Ahrefs
When search engines know what your content is about, they can put it in front of people looking for that content. Your content.
You will drive more people to your videos and podcasts with transcriptions and captions.
According to the World Health Organization, 5% of the world has some form of hearing loss. That's 466 million people.
Captions and transcriptions bring your content to them.
When your audience sees captions, they tend to watch longer.
A study showed that 63.5% of people surveyed said it improved their focus and 62.9% said it helped them retain information.
People remember information better when they read it and hear it.
This reinforces your message and brand.
No matter what you are podcasting about, people often want to go back to reference key parts of your podcast.
Transcribing mp3 to text and creating good transcriptions or show notes, makes for a more engaged podcast audience.
Let us do the work. You focus on creating awesome content.
Upload video or audio files directly, link your YouTube account or add a URL link.
Auto captions can be bad. Let real humans do the transcribing.
No not at all! We've just made it easy to connect with YouTube. You also receive a .SRT file, VTT file, or text file that you can use anywhere.
You can just add a URL link to any YouTube video or URL of an audio file you want to have transcribed.
The content owner will be the only one able to publish the completed .SRT/VTT file or transcript.
You bet! Use our software to edit the captions and tweak how you like.
You will receive a .SRT, .VTT file or text file. Let us know if there are other file formats you would like to see in the future!
At 12 wing beats per second, travelling at approximately 0.75m per wing beat, it comes out to 9 m/s or 32.4 kph (20.1 mph).
Go tell your friends.